Archive for coverage

I love the smell of xylitol in the morning

Posted in 2nd Avenue, event coverages with tags , , , , , , , , on August 26, 2009 by planetchuckie

This morning marked the second leg of 2nd Avenue’s Today@Breakfast office tour. It didn’t push through in the Ortigas area as originally planned, but it’s a good thing  we were able to find an alternative venue  much closer to our office – the RCBC Plaza Courtyard.

Just like last May, this breakfast event was supposed to promote The Today Show, although I bet most people in attendance weren’t even aware of the fact because their eyes were mostly transfixed to the free food.

And just like last May, the event was sponsored by Orbit  (Oh, excuse me: Orbit Xylitol Sugarfree Gum) – which explains the  product samples strategically placed on the tables. Thankfully, the show was spared from feeling like a 3-hour commercial.

Entertainment was provided by jazz artist Olivia once again. She has the voice of an angel, but she needs someone to write her spiels for her, fast. (Kumusta pagkain? Sarap?) Conspicuously absent, though, was Aisaku Yokogawa, the Manila-based Japanese crooner who is known to sing Tagalog songs albeit thickly-accented.

Oh, but it was great working with host Anna Buena (AKA Danielle from RX 93.1) again. Being the resident scriptwriter, I always make it a point to make friends with the event hosts, and she was no exception. And of course , always count on the 2nd Avenue team to be a fun bunch. You could lock all of us in a bomb shelter and still have a party. 😉

It’s these things that really perk up my mornings.

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Clockwise from left: Nescafe Fit sample dude, Ehm, Mella, Kervy, David, Leah, and Kris (who unfortunately is spending her last few days with the company)

Lose Weight, Gain Life

Posted in event coverages, press launches, tv shows, Uncategorized with tags , , , , , on August 16, 2009 by planetchuckie

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Yesterday, I went to Fitness First Megamall for the Philippine leg of The Biggest Loser: Asia auditions. 

No, not to take part, just to cover. (Although I would have joined if I weren’t a Solar employee – given the astronomical cash prize. LOL!)

The Asian franchise of the successful reality show will bring together 30 overweight individuals from Singapore, Malaysia, Indonesia, and the Philippines for a chance to win a hefty $100,000 cash prize, be a spokesperson for the campaign against obesity against Asia, and of course, earn the distinction of becoming Asia’s first Biggest Loser champion.

True to the show’s original premise, the contestants will be taking part in complete health workshops, daily challenges, weigh-ins and group interactions. These activities will then be faciliated by two trainers who will guide them in changing their health habits, and ultimately, their lives.

Hundreds of hopefuls of different sizes and different walks of life flocked to the Philippine audition. An impressive turnout, I must say. We were quite surprised! There were those who were legitimately obese, while there were also those potential (m)anorexics. (Joke’s on them, though. You need to be at a certain body mass index to qualify. That’ll teach them to be more sensitive to actual fat people. HA! :-P)

We also spotted a handful of recognizable faces including local celebrities Ruby Rodriguez and Ryan Yllana and two former finalists from Jack TV’s Laffapalooza. Although, the real standout for me was this  emotional young woman from Surigao, who tearfully shared to the crew her long arduous journey from Mindanao to Manila – all for the sake of fulfilling her goal.

 

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Talk about fighting spirit. I really do hope she gets in.

The Biggest Loser Asia. Coming soon on Hallmark Channel.