Archive for the press launches Category

Legend of the Sucker

Posted in press launches, tv shows with tags , , on September 5, 2009 by planetchuckie

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Well, this is new – a press launch held on the rooftop of our building. I wouldn’t say it was “brilliant”, but nevertheless, it was…unique. Considering how every day in our office is an elevator jamming contest, it must have taken forever to bring everyone to the topmost floor. Not to mention, all the backdrops and cocktail tables.

This, by the way, was for The Legend of the Seeker, the bland TV adaptation of Terry Goodkind’s The Sword of Truth novels. I can’t quite fathom how Sam Raimi, who earlier this year came out with the deliciously campy Drag Me to Hell, could come up with something like this – the Diet Coke version of The Lord of the Rings . According to its Wikipedia entry (which itself reads like it was copy-pasted from other Wikipedia entries), it follows the epic journey of a charismatic young woodsman named Richard Cypher, an enigmatic woman named Kahlal Amnell, and – *drumroll* – a wizard named Zeddicus Z’ul Zorander. Together, they must join forces to stop the malevolent dark load Darken Rohl from – wait for it – unleashing an evil ancient power.

Hay nako. One word: Derivative.

If you like this kind of thing, do catch the show on SciFi every Wednesday at 10:00pm. That is, if you’re not already watching something else.

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Lose Weight, Gain Life

Posted in event coverages, press launches, tv shows, Uncategorized with tags , , , , , on August 16, 2009 by planetchuckie

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Yesterday, I went to Fitness First Megamall for the Philippine leg of The Biggest Loser: Asia auditions. 

No, not to take part, just to cover. (Although I would have joined if I weren’t a Solar employee – given the astronomical cash prize. LOL!)

The Asian franchise of the successful reality show will bring together 30 overweight individuals from Singapore, Malaysia, Indonesia, and the Philippines for a chance to win a hefty $100,000 cash prize, be a spokesperson for the campaign against obesity against Asia, and of course, earn the distinction of becoming Asia’s first Biggest Loser champion.

True to the show’s original premise, the contestants will be taking part in complete health workshops, daily challenges, weigh-ins and group interactions. These activities will then be faciliated by two trainers who will guide them in changing their health habits, and ultimately, their lives.

Hundreds of hopefuls of different sizes and different walks of life flocked to the Philippine audition. An impressive turnout, I must say. We were quite surprised! There were those who were legitimately obese, while there were also those potential (m)anorexics. (Joke’s on them, though. You need to be at a certain body mass index to qualify. That’ll teach them to be more sensitive to actual fat people. HA! :-P)

We also spotted a handful of recognizable faces including local celebrities Ruby Rodriguez and Ryan Yllana and two former finalists from Jack TV’s Laffapalooza. Although, the real standout for me was this  emotional young woman from Surigao, who tearfully shared to the crew her long arduous journey from Mindanao to Manila – all for the sake of fulfilling her goal.

 

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Talk about fighting spirit. I really do hope she gets in.

The Biggest Loser Asia. Coming soon on Hallmark Channel.